I believe that exceptional design is rooted in a clear vision and a purposeful approach. Each element of a product should serve a distinct purpose, each material should resonate with the user, and each form should convey a story. Throughout my career, I have been passionate about helping brands elevate their product experiences—focusing not only on functionality but also on creating meaningful connections with customers and aligning with their values. As a senior designer, I bring a strong leadership background and expertise in designing functional hard goods and wearable technology. I strive to create products that blend innovation with a deep understanding of user needs.