Neato

The project aims to bring a new elevated visual identity to the existing catalog of robotic vacuum cleaners. This endeavor accompanies a wide spread overhaul of Neato's value offering in product and services. As more relevant and humanizing functions become available through rising technology, this project strives to produce a flagship icon that embodies a next step in automated home care. Visual recognition and modern artificial intelligence allow autonomous products to perform cleaning task with minimal guidance from the user. The product would introduce reliable and efficient floor coverage with powerful vacuuming and wet mopping, while avoiding a variety of obstacles. As the product explores its environment, it optical sensing technology would gain more understanding of the home owners behaviors and plan more efficient routes at ideal times. The robotic vacuum is paired with a recharging station with an integrated air purification fan. Both the robot and the station feature components that provide easy maintenance and cleaning. We aim to create an evoking and premium aesthetic, while retaining the brands iconic form and product language. the product must make the technology feel seamless and inviting, producing a home entity that delivers an elegant and refreshing experience.